The 2018 theme of the MENA Transport Congress & Exhibition, “pioneering for CUSTOMER happiness”, recognizes the customer as the core of public transport service and incorporates happiness and not only satisfaction. Happier customers benefit from effective public transport services that are safe, smart, convenient, reliable, environmentally friendly, and integrated.
With renewed growth, increased pressures on transport infrastructure, increased awareness on climate change, emergence of exciting technologies, and energized youth, the region has embarked on an impressive agenda for public transport. More than $100 billion of public transport projects are under construction in the region, notwithstanding other major initiatives under development. From autonomous technologies to transport network services and introduction of public transport services in new markets, so much is taking place in MENA. But perhaps where the region stands out most is how to best address social and cultural barriers to using public transport and build a culture of public transport among non-captive segments.
We welcome you to join us and be part of the paradigm shift, thereby shaping the future of the MENA region.